About the Study

About the Alumni Attitude Study©

Origins of the Alumni Attitude Study©

In 2001, the Performance Enhancement Group, Ltd. (PEG) gathered a group of noted advancement professionals. Those professionals represented eleven well-known colleges and universities. Working together, they designed a better way to gather and analyze alumni feedback. Their goal was also to convert alumni perceptions and preferences into actionable information. The Alumni Attitude Study^© is the product of their work. It is routinely reviewed to ensure its continued effectiveness.

Advantages of the Alumni Attitude Study©

Very cost effective and easy to implement.
Provides a wide range of analyses that maximizes communications, programming, and opportunities for giving.
Features benchmarking from an extensive database of over 1 million alumni responses from over 350 institutions.
Uses a proven survey instrument that’s reviewed bi-annually to assure continued effectiveness.
Includes an instrument customized to your institution’s goals and always using your institution’s brand to reinforce your relationship with your alumni.
Offers discounts and additional key insights to CASE members.

About Our Clients

More than 350 organizations have used the Alumni Attitude Study^© over the past 20 years. Doing so provided a deep understanding of their alumni’s concerns and priorities. The organizations include all types of colleges and universities. They also include higher education systems, fraternities, sororities and private secondary schools.