Membership Associations
Alumni associations face ever-increasing competition for their members’ attention and support. The Alumni Attitude Study© identifies what drives alumni affinity, loyalty and engagement.
This information informs ways to segment alumni other than on their membership status.
Enroll More Alumni
Alumni engagement increases when you connect alumni to their time as students. Authentic, relevant, era-specific memories and images also increases association membership.
Expand Alumni Support
Membership is important for dues-funded organizations. But you can derive much more organizational value and support in other ways as well.
Your Alumni Attitude Study© findings will help you segment alumni. Segments include areas of affinity, preferred means of communication, and drivers of engagement. These findings show what motivates alumni to be active members of your association. They also show what motivates alumni to become broader contributors to your institution.
