Development
Addressing alumni preferences adds poignancy and power to your development program. The Alumni Attitude Study© identifies what drives engagement for alumni of all eras.
Target Your Messaging
Sending a blanket appeal to all alumni is both inefficient and ineffective. Communicating based only on their giving history doesn’t maximize opportunities for engagement.
Messages tailored to specific alumni segments, shows that you understand alumni preferences. Acting on their preferences allows you to increase alumni engagement and giving.
Promotion as a Gift
Non-givers still promote your institution. This is a very valuable non-financial gift! Conducting the Alumni Attitude Study© reveals how to better engage these promoters. It also provides the information to better encourage their engagement and giving.ment and giving.
Direct Mail Campaigns
Increase loyalty and giving by customizing your campaigns based on alumni preference.
