Benefits to Your Institution

Expands Partnerships

Conducting the Alumni Attitude Study© engages all your alumni. It also lets alumni know you value their opinions. Using its findings to make changes reaffirms their value to your institution. Each of these steps builds a more meaningful, lifelong partnership with them. That partnership leads to greater engagement and increased giving..

Improves Engagement

Information gathered from the Alumni Attitude Study^© can improve alumni engagement. It identifies the key factors motivating engagement for different alumni segments. It also documents the most important touchpoints with your organization.

These findings allow you to strengthen your programming, communications, and development efforts. Benchmarking your findings further informs how your institutional advancement efforts improve over time.

Increases Influence

The Alumni Attitude Study^© provides measurable, objective and reliable data on alumni views. Those results can then serve as a clearinghouse of important alumni insights. Sharing those findings makes your office more influential within your organization. It also makes you and your office more effective with outside constituencies.

Optimizes Resource Use

The Alumni Attitude Study^©identifies and prioritizes the reasons for alumni engagement. Those findings should inform and guide your institution’s decisions on the use of resources.

Aligning your allocation decisions with alumni preferences optimizes the use of those resources. Doing so also assures they bring your institution the greatest possible benefit.