The Value of Alumni Research
Engage Alumni Directly
The Alumni Attitude Study© creates an opportunity for alumni to provide feedback. You can gather information about their experiences and perceptions of your organization. It can also provide information on what connections are most important to them. Conducting a Study engages alumni in the life of your institution.
Assess Alumni Attitudes
There are specific drivers and motivators that predict alumni engagement. Knowing those predictors allows institutions to be more targeted in their outreach efforts. It also allows them to better communicate the value of giving back to your organization.
Grow Campus Support
Information from alumni should be important to all departments on campus. The Alumni Attitude Study©, provides alumni professionals information that fosters collaboration across campus. Such collaboration unifies alumni outreach and communications efforts.
Assess Alumni Attitudes
Knowing preferences allows your organization to align communications and programming with alumni needs. This alignment, in turn, leads to greater alumni loyalty, engagement and giving.