When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences resonate, universities can unlock powerful engagement strategies.
Why Alumni Value These Groups
Professional and career-related student groups allow members to develop practical skills directly applicable to their future careers. These groups often simulate real-world environments where students can practice leadership, project management, teamwork, and other essential skills. For example, participating in a student-run business club or a professional fraternity can offer hands-on experiences beyond the classroom.
These student groups frequently serve as a bridge between students and industry professionals. Students can connect with professionals in their desired fields through events, guest lectures, workshops, and networking sessions. These connections often lead to internships, job opportunities, and valuable mentorships. Our findings indicate that alumni building their initial professional networks through these groups maintain a lasting appreciation for the opportunities these organizations provide.
Maximizing Alumni Engagement Potential
To turn these affinities into meaningful alumni engagement, consider these strategies:
Facilitate Ongoing Professional Networking
Create opportunities for alumni to continue networking with each other and with current students. This can be achieved through industry-specific alumni groups, professional development events, and online networking platforms. By facilitating these connections, alumni relations professionals can help maintain the strong bonds formed during their time on campus.
Leverage Alumni Expertise
Involve alumni in mentoring programs, guest lectures, and career panels. Alumni who benefited from similar opportunities as students are often eager to give back and share their experiences. This helps current students and keeps alumni engaged and connected to their alma mater.
Recognize and Celebrate Achievements
Highlight the successes of alumni involved in professional and career-related student groups through newsletters, social media, and alumni magazines. Recognizing their achievements not only celebrates their success, but it also reinforces the value of these groups and encourages continued engagement.
Create Volunteer Opportunities
Offer alumni meaningful volunteer opportunities that align with their professional expertise. This can include serving on advisory boards, participating in mock interviews, or helping to organize industry-specific events. Engaging alumni in these ways allows them to contribute their skills and knowledge, fostering a deeper connection to their alma mater.
The Bottom Line
Alumni repeatedly tell us that professional student groups are cornerstones of their college experience. By nurturing these connections, universities can build loyalty, foster mentorship, and create a lifelong community.
What’s your experience with professional student groups? How can universities better leverage these affinities? Share your thoughts!
For more content about alumni engagement data trends, check out our blog Alumni Insights.