About the Alumni Attitude Study©

Origins of the Alumni Attitude Study©

In 2001, the Performance Enhancement Group, Ltd. (PEG) gathered a group of noted advancement professionals. Those professionals represented eleven well-known colleges and universities. Working together, they designed a better way to gather and analyze alumni feedback. Their goal was also to convert alumni perceptions and preferences into actionable information.  The Alumni Attitude Study© is the product of their work. It is routinely reviewed to ensure its continued effectiveness.

Advantages of the Alumni Attitude Study©

  • Very cost effective and easy to implement.
  • Provides a wide range of analyses that maximizes communications, programming, and opportunities for giving.
  • Features benchmarking from an extensive database of over 1 million alumni responses from over 350 institutions.
  • Uses a proven survey instrument that’s reviewed bi-annually to assure continued effectiveness.
  • Includes an instrument customized to your institution’s goals and always using your institution’s brand to reinforce your relationship with your alumni.
  • Offers discounts and additional key insights to CASE members.

About Our Clients

More than 350 organizations have used the Alumni Attitude Study© over the past 20 years. Doing so provided a deep understanding of their alumni’s concerns and priorities. The organizations include all types of colleges and universities. They also include higher education systems, fraternities, sororities and private secondary schools.