Benefits to Your Institution
Expands Partnerships
Conducting the Alumni Attitude Study© engages all your alumni. It also lets alumni know you value their opinions. Using its findings to make changes reaffirms their value to your institution. Each of these steps builds a more meaningful, lifelong partnership with them. That partnership leads to greater engagement and increased giving..
Improves Engagement
Information gathered from the Alumni Attitude Study© can improve alumni engagement. It identifies the key factors motivating engagement for different alumni segments. It also documents the most important touchpoints with your organization.
These findings allow you to strengthen your programming, communications, and development efforts. Benchmarking your findings further informs how your institutional advancement efforts improve over time.
Increases Influence
The Alumni Attitude Study© provides measurable, objective and reliable data on alumni views. Those results can then serve as a clearinghouse of important alumni insights. Sharing those findings makes your office more influential within your organization. It also makes you and your office more effective with outside constituencies.