Communication
The Alumni Attitude Study© uses quantitative metrics to define what drives alumni engagement. It also provides information to assure the most effective communications with your alumni.
Segmentation
Take the guesswork out of communicating with your alumni. Past Alumni Attitude Study© findings show that alumni motivations vary by era. They also vary by the affinity an alum feels with your organization. These can be relationships such as: programs, departments, degree obtained and many others. We help our clients understand which segmentations drive alumni engagement and giving.
Targeted Messaging
The Alumni Attitude Study© identifies high-value “touch points” for alumni. These touchpoints correlate to their affinity and engagement with your institution. Give your marketing team a menu of core messages that resonate with each alumni segment. Your marketing team can then create content targeted to each segment’s preferences.
