Unlocking Young Alumni Engagement: Insights from the Alumni Attitude Study
Engaging the Next Generation: Understanding Young Alumni Trends- Part 1 In today’s dynamic higher education landscape, engaging young alumni is crucial for building a strong, lifelong connection between graduates and their alma mater. The Alumni Attitude Study has played a pivotal role in understanding the trends and attitudes of young alumni by creating a comprehensive young […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Navigating Alumni Engagement in an Era of Changing Perceptions
Recent findings from a USA Today and Public Agenda poll have revealed shifting attitudes towards higher education that could significantly impact alumni engagement strategies. Since 2001, PEG has surveyed over 1 million alumni from over 300 universities and colleges in the United States and Canada. The responses from those projects shed some interesting insights on […]
Alumni loyalty: Does it change over time?
At PEG Ltd., we’ve had the pleasure of surveying thousands of alums representing hundreds of institutions, and boy, have we learned a thing or two! Over time, we’ve discovered that loyalty to the university isn’t static; it’s like a living, breathing organism that shifts and changes as people journey through life. We thought we’d take […]
From Bleachers to Boardrooms: How College Sports Shape Lifelong Alumni Connections
Email Trivia Question: What percentage of alumni responded that they are “loyal” to “very loyal” to their alma mater’s athletics program? Answer: 51.4% At PEG Ltd., we’re constantly striving to understand the dynamics of alumni relationships with their alma maters. Our data on athletics and alumni engagement has revealed some fascinating insights that could reshape […]
The Net Promoter Score – Is it the right question for your alumni?
At the 2014 CASE District IV Annual Conference, I presented on alumni opinions and feedback with Graham Stewart, Vice Chancellor for Alumni Relations, at Vanderbilt University. At that meeting, Graham spoke about his use of the Net Promoter Score (NPS), a process taken from top business consultants that centers on asking stakeholders about their willingness […]
Scoring the Net Loyalty Score
Bain Consulting, in the development of the Net Promoter Score (NPS), was focused on helping companies break their addiction to bad profits. The NPS is based on a single promoter question and the creation of a net score created by subtracting the responses with low promoter scores from those with high scores. For a business, […]
Patching up the Leak of the Communication Gap with Hispanic Alumni
Hispanic alumni have the highest Satisfaction Score compared to any other Ethnicity group. Additionally, Hispanic alumni report that “Not knowing how to get involved” is the largest barrier holding them back from participating in Alumni Events, as compared to other alumni ethnic Population. This difference of high satisfaction and higher scores on “Not knowing how […]