3 Reasons to Survey Alumni
Although it’s true that most advancement shops look to surveys to provide data in order to make decisions about programs and resources, it’s not the whole reason. In fact, conducting a survey is an event itself that can stimulate engagement for months to come. In this short video, Rob Shoss explains that there’s a lot […]
Equity of Degree and Enhancing the Value Proposition
Over the years PEG, Ltd. has heard from the hundreds of thousands of individuals that have participated in the Alumni Attitude Study. Over and over again, alumni say that “equity of degree” is the most important element that influences the strength of their loyalty to the institution. I recorded a brief video for our […]
The Satisfaction Index
Since the beginning of the Alumni Attitude Study, PEG has used a four part index to measure satisfaction. The index consists of the following questions: How would you rate your decision to attend the XYZ University? How often do you promote the XYZ University […]
Solving the “Paradox of Event Attendance” – Leveraging Communications
There are many “generally accepted truths” that we hear over and over from our university and college clients. In spite of the power of such paradigms, there appears to be ongoing debate about the veracity of some. One topic getting a lot of attention is sponsored events and the attendance implications of those events. Three […]
Understanding the NPS for Higher Education
At the 2014 CASE District IV Annual Conference, I presented on alumni opinions and feedback with Graham Stewart, Vice Chancellor for Alumni Relations, at Vanderbilt University. At that meeting, Graham spoke about his use of the Net Promoter Score (NPS), a process taken from top business consultants that centers on asking stakeholders about their willingness […]
Engagement Through a Celebration of Our Differences
Not all alumni have the same experience of their alma mater, either as a student or as an alumnus/a. For every individual, each experience is filtered through their individual and cultural lens. Research reveals, however, that there are similarities (of such perceptions) among members of distinct demographic groups. A few of the most important demographic […]