Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
Fostering Inclusivity: How Diversity, Equity and Inclusion Matter to Young Alumni
Engaging the Next Generation: Understanding Young Alumni Trends- Part 2 Young alumni are increasingly prioritizing diversity, equity and inclusion (DEI) in their engagement with their alma mater. The Alumni Attitude Study highlights a significant interest in DEI among young alumni, with a 21% higher interest compared to older alumni. All alumni see “equity of degree” […]
Unlocking Young Alumni Engagement: Insights from the Alumni Attitude Study
Engaging the Next Generation: Understanding Young Alumni Trends- Part 1 In today’s dynamic higher education landscape, engaging young alumni is crucial for building a strong, lifelong connection between graduates and their alma mater. The Alumni Attitude Study has played a pivotal role in understanding the trends and attitudes of young alumni by creating a comprehensive young […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Navigating Alumni Engagement in an Era of Changing Perceptions
Recent findings from a USA Today and Public Agenda poll have revealed shifting attitudes towards higher education that could significantly impact alumni engagement strategies. Since 2001, PEG has surveyed over 1 million alumni from over 300 universities and colleges in the United States and Canada. The responses from those projects shed some interesting insights on […]
Alumni loyalty: Does it change over time?
At PEG Ltd., we’ve had the pleasure of surveying thousands of alums representing hundreds of institutions, and boy, have we learned a thing or two! Over time, we’ve discovered that loyalty to the university isn’t static; it’s like a living, breathing organism that shifts and changes as people journey through life. We thought we’d take […]
How we ensure the success of our partners
At PEG Ltd., we recognize that just as health and wellness are crucial for maintaining personal well-being, conducting a regular Alumni Attitude Study every 3-4 years and regular Pulse surveys in between are vital for educational institutions. These studies provide essential insights, enabling our partner institutions to make data-driven decisions that foster stronger relationships and […]
Using video announcements to boost survey results
Over the years, we’ve learned how important a video appeal is in successfully announcing a new Alumni Attitude Study project at a college or university. Leveraging the power of visual and auditory engagement to capture alumni’s attention helps encourage higher participation rates and foster a sense of community. Here’s a recent example from our partners […]