The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
What Alumni Value Most
Over the past 20 years, the PEG Ltd. team has surveyed thousands of alumni, and a clear theme has emerged: alumni want to see the value of their degrees increase over time. We call this concept “equity of degree.” Alumni view their education as a lifelong investment and expect their alma mater to help that […]
Understanding alumni giving patters across career stages
Over years of surveying alumni at PEG Ltd., we’ve gained valuable insights into their giving inclinations. Patterns reveal the relationship between career stage and philanthropic behavior, offering intriguing insights into professionals’ likelihood of delivering at different career points. Retirement-age and late-career professionals who have yet to contribute to their alma mater fundraising are less likely […]
The connection between advocacy and philanthropy
Email trivia question: What percentage of non-donor alumni that have either “never made a gift, and don’t plan to” or “have made a gift, but don’t plan to again” also told us they promote their alma mater “regularly” or “all the time”? Answer: 33% At PEG Ltd, our Alumni Attitude Study has highlighted findings around […]
The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]
How career stages impact alumni perception
Have you ever wondered what factors influence an alum’s perception of their alma mater? The team at PEG Ltd. has surveyed hundreds of thousands of alumni over the last 20 years. The survey results shed light on this question, revealing fascinating insights into alumni sentiments across different stages of life and career. Degree Equity: The […]
Video: 3 Primary Benefits of Alumni Surveys
VIDEO: Our Founder and Managing Consultant, Rob Shoss, shares the three primary benefits of investing in regular alumni surveys. Not only does crucial data on the perceptions of graduates become available, the process often brings the university community together in ways never imagined.
The PEG segmentation process
Segmentation is crucial in transforming survey data into actionable insights for universities and colleges. Proper segmentation analysis empowers institutions to tailor programs and communications to different cohorts, ensuring relevance and motivation for each group. The relationship between alumni and their alma mater is profoundly influenced by three key factors: Generational Characteristics, Political Issues surfacing during […]
Foundational principles for alumni survey projects
Certain foundational principles are crucial in shaping a survey project, from question design to acting on the findings. Rather than starting with questions, the focus should be on outlining the objectives for conducting the survey—a clear sense of purpose guides the process effectively. The team at PEG Ltd. came up with five principles that guide […]
Maintaining a healthy advancement organization
At PEG Ltd., we often discuss how our clients might analogize a partnership with us every couple of years to a routine wellness exam with a primary care physician. The reality is that it’s essential for all advancement teams to regularly check in with their graduates to assess their current state of mind and perceptions […]