The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]
Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]
Supporting academics through alumni surveys
In the dynamic landscape of higher education, institutions seek innovative ways to enrich academics and engage alumni. The Alumni Attitude Study (AAS) is a potent tool, empowering universities to gain valuable alumni insights. Beyond serving as a benchmark for sentiments, the AAS supports academics in diverse ways. From informing curriculum decisions to aiding Ph.D. candidates […]
Surveying for social media trends
As social media’s popularity in alumni relations grows, it brings new implications for Alumni Engagement professionals. TikTok, LinkedIn, Facebook, and Instagram are among the platforms sparking conversations in our Alumni Attitude Study (AAS) survey research. Schools using these platforms to connect with graduates are eager to measure their effectiveness in growing philanthropic communities and facilitating gift […]
The Satisfaction Index
Since the beginning of the Alumni Attitude Study, PEG has used a four part index to measure satisfaction. The index consists of the following questions: How would you rate your decision to attend the XYZ University? How often do you promote the XYZ University […]