Surveying for social media trends
As social media’s popularity in alumni relations grows, it brings new implications for Alumni Engagement professionals. TikTok, LinkedIn, Facebook, and Instagram are among the platforms sparking conversations in our Alumni Attitude Study (AAS) survey research. Schools using these platforms to connect with graduates are eager to measure their effectiveness in growing philanthropic communities and facilitating gift […]
The Satisfaction Index
Since the beginning of the Alumni Attitude Study, PEG has used a four part index to measure satisfaction. The index consists of the following questions: How would you rate your decision to attend the XYZ University? How often do you promote the XYZ University […]