Navigating Alumni Engagement in an Era of Changing Perceptions
Recent findings from a USA Today and Public Agenda poll have revealed shifting attitudes towards higher education that could significantly impact alumni engagement strategies. Since 2001, PEG has surveyed over 1 million alumni from over 300 universities and colleges in the United States and Canada. The responses from those projects shed some interesting insights on […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
What Alumni Value Most
Over the past 20 years, the PEG Ltd. team has surveyed thousands of alumni, and a clear theme has emerged: alumni want to see the value of their degrees increase over time. We call this concept “equity of degree.” Alumni view their education as a lifelong investment and expect their alma mater to help that […]
The Powerful Connection Between Advocacy and Philanthropy
At PEG Ltd., our Alumni Attitude Study continues to illuminate the critical relationship between alumni advocacy and philanthropic support. Recent survey findings make it clear: alumni who actively promote their alma mater are much more likely to be current or future donors, compared to their less vocal peers. Advocacy Drives Philanthropy Alumni who consistently champion […]
The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]
Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]
Supporting academics through alumni surveys
In the dynamic landscape of higher education, institutions seek innovative ways to enrich academics and engage alumni. The Alumni Attitude Study (AAS) is a potent tool, empowering universities to gain valuable alumni insights. Beyond serving as a benchmark for sentiments, the AAS supports academics in diverse ways. From informing curriculum decisions to aiding Ph.D. candidates […]
Surveying for social media trends
As social media’s popularity in alumni relations grows, it brings new implications for Alumni Engagement professionals. TikTok, LinkedIn, Facebook, and Instagram are among the platforms sparking conversations in our Alumni Attitude Study (AAS) survey research. Schools using these platforms to connect with graduates are eager to measure their effectiveness in growing philanthropic communities and facilitating gift […]
The Satisfaction Index
Since the beginning of the Alumni Attitude Study, PEG has used a four part index to measure satisfaction. The index consists of the following questions: How would you rate your decision to attend the XYZ University? How often do you promote the XYZ University […]