Partnership Highlight: A Conversation with Samantha Gordon
Curious how a major urban university is using alumni feedback to drive real change? In our latest interview, Samantha Gordon, Executive Director of Alumni Relations at Pace University, shares how partnering with the Alumni Attitude Study has helped Pace truly listen to its alumni and transform engagement strategies. Samantha describes how survey insights revealed the […]
Partnership Highlight: A Conversation with Cindra Stackhouse Taetzsch
Curious how a top college is using alumni feedback to drive real change? In our latest interview, Cindra Stackhouse Taetzsch, Chief Alumni Officer at Wheaton College, shares how partnering with the Alumni Attitude Study helped Wheaton truly listen to alumni voices. Cindra discusses how survey data validated alumni concerns, fostered buy-in from leadership, and became […]
Partnership Highlight: A Conversation with Michelle Curtin
Curious how one of the nation’s most respected independent schools is reimagining alumni engagement? Phillips Exeter Academy recently partnered with the Alumni Attitude Study to move beyond assumptions and gain actionable insights from their alumni community. In our new interview, Michelle Curtin, Director of Alumni Relations and Advancement Communications Strategy, shares how the survey became […]
Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Alumni loyalty: Does it change over time?
At PEG Ltd., we’ve had the pleasure of surveying thousands of alums representing hundreds of institutions, and boy, have we learned a thing or two! Over time, we’ve discovered that loyalty to the university isn’t static; it’s like a living, breathing organism that shifts and changes as people journey through life. We thought we’d take […]
How we ensure the success of our partners
At PEG Ltd., we recognize that just as health and wellness are crucial for maintaining personal well-being, conducting a regular Alumni Attitude Study every 3-4 years and regular Pulse surveys in between are vital for educational institutions. These studies provide essential insights, enabling our partner institutions to make data-driven decisions that foster stronger relationships and […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]