Rethinking the Net Promoter Score: Why Promotion Isn’t Enough
Part 1 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series The Net Promoter Score (NPS) has become a widely recognized metric in the corporate world, celebrated for distilling customer loyalty into a single question: “How likely are you to recommend our products or services to others?” In recent years, advancement […]
Strategic Approaches to Boost Alumni Engagement Using Preparedness for Life Data
Trivia Answer: True! Alumni who report that their collegiate experience strongly prepared them for their life are more than twice as likely to donate and three times as likely to participate in mentoring or professional networking events than those who report feeling unprepared. The connection between alumni’s level of preparedness for life and engagement opens […]
Preparedness for Life: The Leading Indicator for Lifelong Alumni Engagement
In the world of alumni relations, engagement is the lifeblood of sustaining connections, financial support, and community vitality. Yet, what factors drive alumni to remain active and committed over decades? New research by the Alumni Attitude Study identifies a fundamental element that shapes enduring alumni engagement: alumni perception of their preparedness for life. This blog […]
Smart Engagement for Institutions with Limited Resources
Conducting an alumni survey is far more than a data-gathering exercise. It’s a strategic act of relationship-building that can transform alumni engagement, especially at institutions with modest budgets and lean teams. By inviting alumni to share their opinions via alumni surveys, institutions plant the seeds of trust and demonstrate genuine care, laying the foundation for […]
Checkups for Success: Maintaining a Healthy Advancement Organization
At the Alumni Attitude Study, we often discuss how our clients might analogize a partnership with us to a routine wellness exam with a primary care physician. The reality is that it’s essential for all advancement teams to regularly check in with their alumni to assess their current state of mind and perceptions of the […]
Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
What Alumni Value Most
Over the past 20 years, the PEG Ltd. team has surveyed thousands of alumni, and a clear theme has emerged: alumni want to see the value of their degrees increase over time. We call this concept “equity of degree.” Alumni view their education as a lifelong investment and expect their alma mater to help that […]
The Powerful Connection Between Advocacy and Philanthropy
At PEG Ltd., our Alumni Attitude Study continues to illuminate the critical relationship between alumni advocacy and philanthropic support. Recent survey findings make it clear: alumni who actively promote their alma mater are much more likely to be current or future donors, compared to their less vocal peers. Advocacy Drives Philanthropy Alumni who consistently champion […]
Patching up the Leak of the Communication Gap with Hispanic Alumni
Hispanic alumni have the highest Satisfaction Score compared to any other Ethnicity group. Additionally, Hispanic alumni report that “Not knowing how to get involved” is the largest barrier holding them back from participating in Alumni Events, as compared to other alumni ethnic Population. This difference of high satisfaction and higher scores on “Not knowing how […]