Partnership Highlight: A Conversation with Cindra Stackhouse Taetzsch
Curious how a top college is using alumni feedback to drive real change? In our latest interview, Cindra Stackhouse Taetzsch, Chief Alumni Officer at Wheaton College, shares how partnering with the Alumni Attitude Study helped Wheaton truly listen to alumni voices. Cindra discusses how survey data validated alumni concerns, fostered buy-in from leadership, and became […]
Partnership Highlight: A Conversation with Michelle Curtin
Curious how one of the nation’s most respected independent schools is reimagining alumni engagement? Phillips Exeter Academy recently partnered with the Alumni Attitude Study to move beyond assumptions and gain actionable insights from their alumni community. In our new interview, Michelle Curtin, Director of Alumni Relations and Advancement Communications Strategy, shares how the survey became […]
Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
From Bleachers to Boardrooms: How College Sports Shape Lifelong Alumni Connections
Email Trivia Question: What percentage of alumni responded that they are “loyal” to “very loyal” to their alma mater’s athletics program? Answer: 51.4% At PEG Ltd., we’re constantly striving to understand the dynamics of alumni relationships with their alma maters. Our data on athletics and alumni engagement has revealed some fascinating insights that could reshape […]
The Net Promoter Score – Is it the right question for your alumni?
At the 2014 CASE District IV Annual Conference, I presented on alumni opinions and feedback with Graham Stewart, Vice Chancellor for Alumni Relations, at Vanderbilt University. At that meeting, Graham spoke about his use of the Net Promoter Score (NPS), a process taken from top business consultants that centers on asking stakeholders about their willingness […]
Scoring the Net Loyalty Score
Bain Consulting, in the development of the Net Promoter Score (NPS), was focused on helping companies break their addiction to bad profits. The NPS is based on a single promoter question and the creation of a net score created by subtracting the responses with low promoter scores from those with high scores. For a business, […]
3 Reasons to Survey Alumni
Although it’s true that most advancement shops look to surveys to provide data in order to make decisions about programs and resources, it’s not the whole reason. In fact, conducting a survey is an event itself that can stimulate engagement for months to come. In this short video, Rob Shoss explains that there’s a lot […]