Conducting A Study
A typical Alumni Attitude Study© takes 3 months for:
Alumni
Design & Development
- Clarifying institution’s goals and objectives for the study.
- Customizing the survey instrument to address those goals.
- Determining survey parameters and sample size.
- Selecting a random sample of alumni recipients.
- Preparing communication materials using your institution’s brand.
Attitude
Survey Distribution
- Approving the survey questionnaire and all other outgoing communication to alumni.
- Distributing the survey, reminders, and any other necessary communication.
- Gathering responses and developing a database containing all the responses received.
Study
Analysis & Changes
- Analyzing the results and preparing a report of initial findings.
- Presenting initial findings
- Sharing recommendations for change based on alumni preferences and priorities.
- Collaborating on future communications, messaging, segmentation and programming efforts to increase alumni engagement.