Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
The connection between advocacy and philanthropy
Email trivia question: What percentage of non-donor alumni that have either “never made a gift, and don’t plan to” or “have made a gift, but don’t plan to again” also told us they promote their alma mater “regularly” or “all the time”? Answer: 33% At PEG Ltd, our Alumni Attitude Study has highlighted findings around […]