Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Using video announcements to boost survey results
Over the years, we’ve learned how important a video appeal is in successfully announcing a new Alumni Attitude Study project at a college or university. Leveraging the power of visual and auditory engagement to capture alumni’s attention helps encourage higher participation rates and foster a sense of community. Here’s a recent example from our partners […]
What alumni value most
Over the last 20 years, our team at PEG Ltd. has surveyed thousands of alumni, and a consistent theme has emerged. Time and again, alumni across life stages and demographics have expressed a strong desire to see the value of their degrees increase over time. We call this “equity of degree.” Alumni want to know […]