Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Using video announcements to boost survey results
Over the years, we’ve learned how important a video appeal is in successfully announcing a new Alumni Attitude Study project at a college or university. Leveraging the power of visual and auditory engagement to capture alumni’s attention helps encourage higher participation rates and foster a sense of community. Here’s a recent example from our partners […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
What Alumni Value Most
Over the past 20 years, the PEG Ltd. team has surveyed thousands of alumni, and a clear theme has emerged: alumni want to see the value of their degrees increase over time. We call this concept “equity of degree.” Alumni view their education as a lifelong investment and expect their alma mater to help that […]
The Powerful Connection Between Advocacy and Philanthropy
At PEG Ltd., our Alumni Attitude Study continues to illuminate the critical relationship between alumni advocacy and philanthropic support. Recent survey findings make it clear: alumni who actively promote their alma mater are much more likely to be current or future donors, compared to their less vocal peers. Advocacy Drives Philanthropy Alumni who consistently champion […]