Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
Fostering Inclusivity: How Diversity, Equity and Inclusion Matter to Young Alumni
Engaging the Next Generation: Understanding Young Alumni Trends- Part 2 Young alumni are increasingly prioritizing diversity, equity and inclusion (DEI) in their engagement with their alma mater. The Alumni Attitude Study highlights a significant interest in DEI among young alumni, with a 21% higher interest compared to older alumni. All alumni see “equity of degree” […]
Personalization Matters: Tailoring to Young Alumni Experiences
Engaging the Next Generation: Understanding Young Alumni Trends- Part 3 Personalization is key to effective alumni engagement. Young alumni, in particular, have unique experiences and connections that shape their relationship with their alma mater. By understanding these nuances, universities can tailor their engagement strategies to resonate more deeply with this critical demographic. Increased Affinity for […]
Unlocking Young Alumni Engagement: Insights from the Alumni Attitude Study
Engaging the Next Generation: Understanding Young Alumni Trends- Part 1 In today’s dynamic higher education landscape, engaging young alumni is crucial for building a strong, lifelong connection between graduates and their alma mater. The Alumni Attitude Study has played a pivotal role in understanding the trends and attitudes of young alumni by creating a comprehensive young […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
What Alumni Value Most
Over the past 20 years, the PEG Ltd. team has surveyed thousands of alumni, and a clear theme has emerged: alumni want to see the value of their degrees increase over time. We call this concept “equity of degree.” Alumni view their education as a lifelong investment and expect their alma mater to help that […]