The PEG segmentation process
Segmentation is crucial in transforming survey data into actionable insights for universities and colleges. Proper segmentation analysis empowers institutions to tailor programs and communications to different cohorts, ensuring relevance and motivation for each group. The relationship between alumni and their alma mater is profoundly influenced by three key factors: Generational Characteristics, Political Issues surfacing during […]
Foundational principles for alumni survey projects
Certain foundational principles are crucial in shaping a survey project, from question design to acting on the findings. Rather than starting with questions, the focus should be on outlining the objectives for conducting the survey—a clear sense of purpose guides the process effectively. The team at PEG Ltd. came up with five principles that guide […]
Maintaining a healthy advancement organization
At PEG Ltd., we often discuss how our clients might analogize a partnership with us every couple of years to a routine wellness exam with a primary care physician. The reality is that it’s essential for all advancement teams to regularly check in with their graduates to assess their current state of mind and perceptions […]
Alumni surveys can enhance campaigns
We’re in the age of constant university campaigns. Nearly every educational institution is planning, amid a quiet phase, or publicly engaged in a campaign. Successful campaigns contribute value to a university by uniting stakeholders to define the institution clearly. They create a pivotal moment for institutions to crystallize their purpose and align activities accordingly. Campaign […]
A motto for alumni success
As I talk with advancement professionals around the country, I often hear them ask, “How do I get alumni to focus on how they can support their alma mater? The alumni need to understand that the amount they paid for their education did not cover the cost and that the university cannot succeed without their […]
Addressing response rates for alumni surveys
We often receive queries about the credibility of our survey responses and whether the response rate accurately reflects the entire alumni population. Concerns arise when surveys are exclusively sent to alumni with email addresses, potentially overlooking those without. Additionally, instead of using a randomly selected stratified sampling method, we typically send surveys to all alumni […]
Partnership Highlight – Conversation with Laura Lincoln
At PEG Ltd. we love our partners! Last week, Senior Advisor, Ryan Catherwood interviewed Laura Lincoln, Director of the Office of Alumni Engagement, and Executive Director SUNY Oneonta Alumni Association about her experience working with the PEG Ltd. team every five years on an Alumni Attitude Study.
Engagement through a celebration of differences
Not all alumni have the same experience as their alma mater, either as a student or an alum. Each individual’s experiences are filtered through their individual and cultural lens. Research reveals, however, that there are similarities (of such perceptions) among members of distinct demographic groups. A few critical demographic distinctions for alumni groups are age, […]
Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]
Partner Highlight – Dene Sheheane, Georgia Tech Alumni Association
Last month we caught up with Dene Sheheane, President of the Georgia Tech Alumni Association about his experience working with PEG Ltd. PEG Ltd.: How the survey has help the team at the Georgia Tech Alumni Association: Dene: This is the fourth installment of the all-alumni survey that we have partnered with Peg to produce. […]