Computing the Net Loyalty Score: A Data-Driven Guide for Higher Education
Part 3 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1 or Part 2) As higher education institutions evolve their approach to alumni engagement, measuring what truly predicts lifetime support becomes increasingly crucial. The Net Promoter Score (NPS), long a staple of the business world, asks alumni about […]
The Net Loyalty Score: The Essential Metric for Alumni Engagement
Part 2 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1) Decades of alumni research have sought to answer a crucial question: what truly predicts whether an alumnus/a will remain engaged and support their alma mater over time? The Alumni Attitude Study, leveraging over 1,000,000 alumni […]
Rethinking the Net Promoter Score: Why Promotion Isn’t Enough
Part 1 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series The Net Promoter Score (NPS) has become a widely recognized metric in the corporate world, celebrated for distilling customer loyalty into a single question: “How likely are you to recommend our products or services to others?” In recent years, advancement […]