Over the years, we’ve learned how important a video appeal is in successfully announcing a new Alumni Attitude Study project at a college or university. Leveraging the power of visual and auditory engagement to capture alumni’s attention helps encourage higher participation rates and foster a sense of community.
Here’s a recent example from our partners at St. Bonaventure University. The team at SBU developed this video as part of their Bold Insights campaign.
St. Bonaventure University – Alumni Survey 2024
St. Bonaventure University
Your SBU pride, degree and accomplishments tie you forever to the St. Bonaventure Alumni Nation.
The primary advantage of a video appeal lies in its ability to create a personal connection. Featuring familiar faces such as the university president, esteemed faculty members, or charismatic alumni can evoke a sense of nostalgia and loyalty and help drive attention. These personal touches can make alumni feel valued and recognized, motivating them to contribute their insights through the AAS.
More broadly, the message about an alumni survey becomes more compelling by clearly articulating how the survey results will be used to improve university programs, enhance alumni relations, or support strategic planning.
Our clients’ announcement videos are highly shareable on social media and through email campaigns, increasing the reach of the survey announcement. Our partners have done great with digital campaigns like this one at St. Bonaventure.
At PEG Ltd., video appeal is a dynamic and effective tool for announcing an alumni survey project. Its ability to personalize the message, clearly convey importance, evoke emotional responses, and reach a broad audience makes it an invaluable component of a successful alumni engagement strategy.
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