Four Quadrants, One Goal: Alumni Engagement and Giving Reimagined
Part 1 of “Rethinking Alumni Strategy: Why Engagement and Giving Belong on the Same Map” Series For years, many advancement teams have talked about “engagement” on one hand and “giving” on the other, as if they were separate scorecards. While CASE Insights on Alumni Engagement Survey identifies philanthropy as one of the four modes of […]
Reframing Engagement Strategies: Alumni as a Unique Stakeholder Group
Effective alumni engagement requires institutions to move beyond broad outreach and consider alumni as a distinct and nuanced stakeholder group. By understanding how alumni differ from other key university stakeholders, and by factoring in their unique forms of institutional affinity, higher education leaders can drive greater impact with programming, communications, and philanthropic strategy. Understanding the […]