Alumni loyalty: Does it change over time?
At PEG Ltd., we’ve had the pleasure of surveying thousands of alums representing hundreds of institutions, and boy, have we learned a thing or two! Over time, we’ve discovered that loyalty to the university isn’t static; it’s like a living, breathing organism that shifts and changes as people journey through life. We thought we’d take […]
How we ensure the success of our partners
At PEG Ltd., we recognize that just as health and wellness are crucial for maintaining personal well-being, conducting a regular Alumni Attitude Study every 3-4 years and regular Pulse surveys in between are vital for educational institutions. These studies provide essential insights, enabling our partner institutions to make data-driven decisions that foster stronger relationships and […]
The importance of benchmarking for alumni teams
In the competitive landscape of higher education, colleges and universities are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against peer institutions and year-over-year progress. Benchmarking Against Peer Institutions with PEG Ltd.’s Alumni Attitude […]
What alumni value most
Over the last 20 years, our team at PEG Ltd. has surveyed thousands of alumni, and a consistent theme has emerged. Time and again, alumni across life stages and demographics have expressed a strong desire to see the value of their degrees increase over time. We call this “equity of degree.” Alumni want to know […]
Understanding alumni giving patters across career stages
Over years of surveying alumni at PEG Ltd., we’ve gained valuable insights into their giving inclinations. Patterns reveal the relationship between career stage and philanthropic behavior, offering intriguing insights into professionals’ likelihood of delivering at different career points. Retirement-age and late-career professionals who have yet to contribute to their alma mater fundraising are less likely […]
How career stages impact alumni perception
Have you ever wondered what factors influence an alum’s perception of their alma mater? The team at PEG Ltd. has surveyed hundreds of thousands of alumni over the last 20 years. The survey results shed light on this question, revealing fascinating insights into alumni sentiments across different stages of life and career. Degree Equity: The […]
Video: 3 Primary Benefits of Alumni Surveys
VIDEO: Our Founder and Managing Consultant, Rob Shoss, shares the three primary benefits of investing in regular alumni surveys. Not only does crucial data on the perceptions of graduates become available, the process often brings the university community together in ways never imagined.
The PEG segmentation process
Segmentation is crucial in transforming survey data into actionable insights for universities and colleges. Proper segmentation analysis empowers institutions to tailor programs and communications to different cohorts, ensuring relevance and motivation for each group. The relationship between alumni and their alma mater is profoundly influenced by three key factors: Generational Characteristics, Political Issues surfacing during […]
Foundational principles for alumni survey projects
Certain foundational principles are crucial in shaping a survey project, from question design to acting on the findings. Rather than starting with questions, the focus should be on outlining the objectives for conducting the survey—a clear sense of purpose guides the process effectively. The team at PEG Ltd. came up with five principles that guide […]
Maintaining a healthy advancement organization
At PEG Ltd., we often discuss how our clients might analogize a partnership with us every couple of years to a routine wellness exam with a primary care physician. The reality is that it’s essential for all advancement teams to regularly check in with their graduates to assess their current state of mind and perceptions […]