Unlocking Young Alumni Engagement: Insights from the Alumni Attitude Study
Engaging the Next Generation: Understanding Young Alumni Trends- Part 1 In today’s dynamic higher education landscape, engaging young alumni is crucial for building a strong, lifelong connection between graduates and their alma mater. The Alumni Attitude Study has played a pivotal role in understanding the trends and attitudes of young alumni by creating a comprehensive young […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
Networking That Lasts: How Professional & Career-Related Student Groups Fuel Alumni Loyalty
When alumni reflect on their college experiences through our Alumni Attitude Study, one theme consistently emerges: professional and career-related student groups are among the most impactful and memorable aspects of their time in school. These groups—think student-run business clubs, professional fraternities, or industry-specific organizations—shape alumni’s skills, networks, and lifelong connections. By understanding why these experiences […]
Don’t Stop Thinking About Tomorrow: Engaging Young Alumni
In today’s rapidly evolving higher education landscape, understanding and effectively engaging young alumni has become more crucial than ever. To help others better understand this cohort, we looked at how over 100,000 young alumni (those who graduated in the last 10 years) responded to our surveys over the last five years. These alumni come from […]
Navigating Alumni Engagement in an Era of Changing Perceptions
Recent findings from a USA Today and Public Agenda poll have revealed shifting attitudes towards higher education that could significantly impact alumni engagement strategies. Since 2001, PEG has surveyed over 1 million alumni from over 300 universities and colleges in the United States and Canada. The responses from those projects shed some interesting insights on […]
The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]
Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]