Reframing Engagement Strategies: Alumni as a Unique Stakeholder Group
Effective alumni engagement requires institutions to move beyond broad outreach and consider alumni as a distinct and nuanced stakeholder group. By understanding how alumni differ from other key university stakeholders, and by factoring in their unique forms of institutional affinity, higher education leaders can drive greater impact with programming, communications, and philanthropic strategy. Understanding the […]
Computing the Net Loyalty Score: A Data-Driven Guide for Higher Education
Part 3 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1 or Part 2) As higher education institutions evolve their approach to alumni engagement, measuring what truly predicts lifetime support becomes increasingly crucial. The Net Promoter Score (NPS), long a staple of the business world, asks alumni about […]
The Net Loyalty Score: The Essential Metric for Alumni Engagement
Part 2 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1) Decades of alumni research have sought to answer a crucial question: what truly predicts whether an alumnus/a will remain engaged and support their alma mater over time? The Alumni Attitude Study, leveraging over 1,000,000 alumni […]
Rethinking the Net Promoter Score: Why Promotion Isn’t Enough
Part 1 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series The Net Promoter Score (NPS) has become a widely recognized metric in the corporate world, celebrated for distilling customer loyalty into a single question: “How likely are you to recommend our products or services to others?” In recent years, advancement […]
Smart Engagement for Institutions with Limited Resources
Conducting an alumni survey is far more than a data-gathering exercise. It’s a strategic act of relationship-building that can transform alumni engagement, especially at institutions with modest budgets and lean teams. By inviting alumni to share their opinions via alumni surveys, institutions plant the seeds of trust and demonstrate genuine care, laying the foundation for […]
The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]
Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]