Four Quadrants, One Goal: Alumni Engagement and Giving Reimagined
Part 1 of “Rethinking Alumni Strategy: Why Engagement and Giving Belong on the Same Map” Series For years, many advancement teams have talked about “engagement” on one hand and “giving” on the other, as if they were separate scorecards. While CASE Insights on Alumni Engagement Survey identifies philanthropy as one of the four modes of […]
Computing the Net Loyalty Score: A Data-Driven Guide for Higher Education
Part 3 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1 or Part 2) As higher education institutions evolve their approach to alumni engagement, measuring what truly predicts lifetime support becomes increasingly crucial. The Net Promoter Score (NPS), long a staple of the business world, asks alumni about […]
The Net Loyalty Score: The Essential Metric for Alumni Engagement
Part 2 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series (Click to read Part 1) Decades of alumni research have sought to answer a crucial question: what truly predicts whether an alumnus/a will remain engaged and support their alma mater over time? The Alumni Attitude Study, leveraging over 1,000,000 alumni […]
Rethinking the Net Promoter Score: Why Promotion Isn’t Enough
Part 1 of “The Ultimate Question: Is it the Right Question for Alumni Engagement?” Series The Net Promoter Score (NPS) has become a widely recognized metric in the corporate world, celebrated for distilling customer loyalty into a single question: “How likely are you to recommend our products or services to others?” In recent years, advancement […]
Unlocking Young Alumni Engagement: Insights from the Alumni Attitude Study
Engaging the Next Generation: Understanding Young Alumni Trends- Part 1 In today’s dynamic higher education landscape, engaging young alumni is crucial for building a strong, lifelong connection between graduates and their alma mater. The Alumni Attitude Study has played a pivotal role in understanding the trends and attitudes of young alumni by creating a comprehensive young […]