Smart Engagement for Institutions with Limited Resources
Conducting an alumni survey is far more than a data-gathering exercise. It’s a strategic act of relationship-building that can transform alumni engagement, especially at institutions with modest budgets and lean teams. By inviting alumni to share their opinions via alumni surveys, institutions plant the seeds of trust and demonstrate genuine care, laying the foundation for […]
Checkups for Success: Maintaining a Healthy Advancement Organization
At the Alumni Attitude Study, we often discuss how our clients might analogize a partnership with us to a routine wellness exam with a primary care physician. The reality is that it’s essential for all advancement teams to regularly check in with their alumni to assess their current state of mind and perceptions of the […]
An Alumni Survey Isn’t Just About Data: The Three Pillars of an Effective Alumni Survey
Regular alumni surveys serve as far more than routine data reports: they are multipurpose tools for building narrative, prioritizing resources, engaging alumni authentically, and fostering campus-wide unity. Rob Shoss, President and Managing Consultant, explains in the featured video below that regular alumni surveys offer three pillars of transformative value for institutions, especially those striving for […]
Partnership Highlight: A Conversation with Samantha Gordon
Curious how a major urban university is using alumni feedback to drive real change? In our latest interview, Samantha Gordon, Executive Director of Alumni Relations at Pace University, shares how partnering with the Alumni Attitude Study has helped Pace truly listen to its alumni and transform engagement strategies. Samantha describes how survey insights revealed the […]
Partnership Highlight: A Conversation with Cindra Stackhouse Taetzsch
Curious how a top college is using alumni feedback to drive real change? In our latest interview, Cindra Stackhouse Taetzsch, Chief Alumni Officer at Wheaton College, shares how partnering with the Alumni Attitude Study helped Wheaton truly listen to alumni voices. Cindra discusses how survey data validated alumni concerns, fostered buy-in from leadership, and became […]
Partnership Highlight: A Conversation with Michelle Curtin
Curious how one of the nation’s most respected independent schools is reimagining alumni engagement? Phillips Exeter Academy recently partnered with the Alumni Attitude Study to move beyond assumptions and gain actionable insights from their alumni community. In our new interview, Michelle Curtin, Director of Alumni Relations and Advancement Communications Strategy, shares how the survey became […]
Why Now Is the Moment to Engage Alumni: Navigating Higher Education’s Stormy Seas
Higher education is navigating unprecedented challenges: shrinking endowments, political scrutiny, declining public trust, and generational shifts in alumni expectations. In this turbulent climate, alumni engagement isn’t just a nicety: it’s a lifeline. While financial pressures might tempt institutions to cut back, the data* reveals that now is precisely the time to invest in alumni relationships. […]
Data-Driven Strategies: Leveraging Alumni Insights for Campaign Success
In an era where nearly every university is mid-campaign or planning one, alumni surveys—like the Alumni Attitude Study—emerge as a game-changer. These tools don’t just measure sentiment; they strategically align campaigns with alumni priorities, ensuring efforts resonate deeply and drive results. Why Alumni Surveys Matter for Campaigns Campaigns thrive when they unite stakeholders around a shared […]
The Importance of Benchmarking
In the competitive landscape of education, institutions are working to enhance alumni engagement strategies to grow a robust, supportive community that contributes financially and advocates for the institution. One practical approach to achieving this goal is benchmarking against both peer institutions and internal year-over-year progress. The Importance of Benchmarking Against Peer Institutions One of the […]
The Post-College Reality: How Young Alumni Really Feel About Their College Experience
Over the last twenty years, through the Alumni Attitude Study, the team at PEG. Ltd has collected insightful data on alumni perceptions. Recent surveys have uncovered a noteworthy trend among college graduates: individuals in their early and mid-stages of their careers tend to express less satisfaction with their decision to attend their alma mater than those […]