Debunking the Myth: Do Young Alumni Read Email?
Trivia Answer from Newsletter: C) 79%! One of the common perceptions about young alumni is that they have abandoned email as a means of communication, favoring newer platforms like Snapchat, Instagram, X, TikTok, and occasionally LinkedIn. Email is often considered the “old” way to connect with the tech-savvy generations. However, our extensive research spanning over […]
Surveying for social media trends
As social media’s popularity in alumni relations grows, it brings new implications for Alumni Engagement professionals. TikTok, LinkedIn, Facebook, and Instagram are among the platforms sparking conversations in our Alumni Attitude Study (AAS) survey research. Schools using these platforms to connect with graduates are eager to measure their effectiveness in growing philanthropic communities and facilitating gift […]