Have you ever wondered what factors influence an alum’s perception of their alma mater?

The team at PEG Ltd. has surveyed hundreds of thousands of alumni over the last 20 years. The survey results shed light on this question, revealing fascinating insights into alumni sentiments across different stages of life and career.

Degree Equity: The Universally Cherished Aspect

Regardless of where they are, degree equity stands out as the cornerstone of alumni opinion. What does this mean? Simply put, it’s the belief that the value of their degree remains consistent and respected over time. Consider it the foundation upon which alums build their pride and connection to their alma mater. After all, who wouldn’t want their hard-earned degree to stand the test of time and hold its value no matter what?

Late-Career and Retirement-Eligible Alumni: Embracing Tradition

For those who have climbed the career ladder and are now eyeing retirement, their perspective on their alma mater takes on a nostalgic hue. History and traditions reign supreme, reminding them of the cherished moments and milestones that shaped their journey. But that’s not all; they also value student accomplishments, recognizing the potential they once saw in themselves. And let’s not forget about the importance of scholarships – a way to pay it forward and ensure future generations have the same opportunities they did. Lastly, alumni accomplishments add a touch of pride, knowing they’re part of a community that breeds success.

Early and Mid-Career Alumni: Investing in the Future

Meanwhile, those still navigating the early and mid-stages of their careers focus on building a legacy. Providing scholarships becomes a priority, a way to support aspiring students and invest in the future of their alma mater. They also value student accomplishments, seeing themselves reflected in the achievements of the next generation. A diverse and inclusive environment is essential, recognizing the importance of representation and belonging. Finally, early to mid-career alums value the accomplishments of faculty. After all, they were the mentors who guided them through their academic journey and shaped their perspectives.

These dynamics vividly illustrate the multifaceted relationship between alumni and their alma mater. It’s a relationship built on mutual respect, shared experiences, and a collective vision for the future. So the next time you hear someone waxing poetic about their college days, remember that it’s more than just nostalgia—it’s a deep-seated bond that transcends time and shapes their view of the world.

For more analysis, visit our Alumni Attitude Insights blog and follow us on LinkedIn

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