High Engagement, Higher Potential: Strategies for the Two Top Engagement/Giving Quadrants
Part 3 of “Rethinking Alumni Strategy: Why Engagement and Giving Belong on the Same Map” Series (Click here for Part 1 and Part 2) When you combine alumni engagement behaviors with giving patterns, you see clear clusters, rather than a smooth continuum. In earlier posts in this series, the Alumni Attitude Study showed how combining […]
Low Engagement, Big Opportunity: Strategies for the Two Bottom Engagement/Giving Quadrants
Part 2 of “Rethinking Alumni Strategy: Why Engagement and Giving Belong on the Same Map” Series (Click here for Part 1) When you combine alumni engagement behaviors (reading communications, attending events, volunteering, advocacy) with giving patterns, you see clear clusters rather than a smooth continuum. In Part 1, we showed how combining engagement behaviors with […]
Four Quadrants, One Goal: Alumni Engagement and Giving Reimagined
Part 1 of “Rethinking Alumni Strategy: Why Engagement and Giving Belong on the Same Map” Series For years, many advancement teams have talked about “engagement” on one hand and “giving” on the other, as if they were separate scorecards. While CASE Insights on Alumni Engagement Survey identifies philanthropy as one of the four modes of […]