Curious how a major urban university is using alumni feedback to drive real change? In our latest interview, Samantha Gordon, Executive Director of Alumni Relations at Pace University, shares how partnering with the Alumni Attitude Study has helped Pace truly listen to its alumni and transform engagement strategies.
Samantha describes how survey insights revealed the unique needs of Pace’s diverse alumni community, including the importance of segmenting communications and tailoring outreach by life stage, school, and affinity.
Importantly, Samantha emphasizes that the Alumni Attitude Study is not a one-time event, but an ongoing conversation with alumni. By treating the survey as the university’s “largest alumni event,” Pace has kept momentum going through segmented outreach, influencer-driven campaigns, and transparent follow-up, ensuring alumni see how their voices are shaping the university’s future.
Watch the video below to hear Samantha’s experience firsthand and see what the Alumni Attitude Study could do for your institution.
For more content about alumni engagement data trends, check out our blog Alumni Insights.